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John Morley's Resume
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ADDRESS —1923 Lyans Drive
La Canada, CA 91011
VOICE —(818) 952-8102
EMAIL —john@originalvision.com
WEB SITE —http://www.OriginalVision.com
Background A senior instructional designer with an in-depth understanding of the smart grid. Since July 2009 I have been developing in-depth training for Southern California Edison on their meter data communications network, Meter Data Management system (MDM), and procedures being developed by the Revenue Services Organization (RSO) for resolving interval data validation exceptions.
I bring to a project broad experience with both entrepreneurial start-ups and fortune 500 companies. With strengths in software, marketing, and business processes, I am a team player who can take initiative and manage complex projects to get results despite shifting priorities and fast-paced environments.
As a past board member who remains active in the Los Angles chapter of ISPI (International Society for Performance Improvement), I stay current with advances in instructional design, course development, and project management.
Experience
The Mosaic Company—Work as a senior consultant developing training for PG&E line workers and developing a communications plan for the Energy Efficiency organization within Georgia Power Company. 8/11—12/11.
Southern California Edison—Work as an instructional designer to develop training on Edison SmartConnect for both the meter data wireless network and meter data management system. This includes high-level introductions, in-depth technical training, and the only existing user documentation of the Meter Data Management System (MDMS, IEE), which is currently in use for the rollout of this new system. 7/09—7/11.
Call Center International—In addition to developing a foundation for eLearning, provided a broad range of communication support, including website content development, business process documentation, and writing news releases. 3/09—6/09.
Adelante Express—Work as an instructional designer to develop and automate company business processes, develop associated training, then deliver that material as instructor-led training, telephone support and Web-based self-paced study, for this airport shuttle van business. 2/07—6/09.
Southern California Edison—Redesign and maintain intranet Web site supporting the company's involvement in an overhaul of the statewide wholesale energy market and transmission grid. 11/06—2/07.
HyundaiMotor America —Design sales managers' workshop for a national ride & drive, including leader's guide, PowerPoint, exercises and participant's guide. 4/06—6/06.
MAXIMUS—Curriculum developer for this maker of SchoolMAX, a Web-based student information system (http://www.SchoolMAX.net). Responsible for coordinating and improving modalities for training and documentation including web-based learning, user guides and classroom training. 9/05—11/06
SouthernCalifornia Edison—Write strategic-level approach to realigning this $8.5 billion company with the government market, which included developing training and communications plans. Also involved with developing employee communications. 8/04—3/05.
LexusDivision of Toyota Motor Sales—Revise facilitator-led training and develop facilitator guides for brand training to support the international expansion of the Lexus brand. 10/04—11/04.
PerformanceStrategies, Inc.—Writer and instructional designer for sales training courseware and Web site. http://www.belowthepriceline.com. 8/03—8/04.
HitachiData Systems—Instructional designer for multimedia and classroom instruction on enterprise-level data storage systems. This included developing a system for courseware development based on Microsoft Office, supporting this software and training a staff of writers in its use. 8/01—7/03.
Multacom—Instructional designer and writer of sales and marketing training for this tier-one Internet company. 7/00—1/01.
ToyotaWeb Projects—Writer and manager for projects including proposal development, marketing communications for the launch of the "Dealer Daily" Business-to-business private network, the University of Toyota Web site, corporate policies and procedures for domain names, and a lead delivery Web site. 10/99—5/00.
HealthLinks.net—Full responsibility for Web site design, creative direction and writing for this database-driven Web portal for healthcare professionals. http://www.healthlinks.net. 6/97—3/98.
ScriptWerx —Develop software to customize Microsoft Word for writing design documents and scripts, along with developing all user documentation and company Web site and bringing this to market as a commercial product. Currently in use by Saturday Night Live. http://www.scriptwerx.com. 1992—2007.
EarlierClients—Have included Nissan, Mazda, Trammell Crow, Hughes, Farmers Insurance, Beckman Instruments, Hilton, Pioneer Electronics, Citibank, Home Savings and Bank of America.
Books Published Scriptwriting for High-Impact Videos. Belmont CA: Wadsworth,
1992 and 2008; author.
The Emerging Digital Future. Philadelphia: Boyd & Fraser,
1996; co-author.

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