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Adventures in Marketing Communications
It's not creative unless it sells.
"Proposals written by John Morley sell." This observation was made by a project manager at Maritz, a national provider of marketing programs and performance improvement, where I also wrote and designed many of the marketing communications projects they sold.
In addition to working on a contract basis with a number of Fortune 500 clients, I have also run, or partnered in, a number of my own businesses. This means a strong business sense, experience developing all forms of marketing communications, and a proven ability to communicate clearly and persuasively with clients at all levels within the corporate structure.
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My broad skill set is anchored solidly by writing for virtually every medium now used for marketing, from brochures to Web sites. This includes a strength in proposals that demonstrate a flair for bringing the vision to life and a technical facility for articulating how it's made possible.
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Completed Projects
In reverse chronological order.
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Performance Strategies, Inc.
--Develop the Web site and all communications plus instructional design and proposal writing for this sales training business targeting the automotive market. 8/03-8/04.
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Copley Networks
--Consultant and writer for a business plan used to solicit from investors second-round financing for this maker of optical network systems. 1/01-3/01.
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Toyota Web Projects
--Writer and manager for projects including proposal development, marketing communications for the launch of the "Dealer Daily" Business-to-business private network, the University of Toyota Web site, corporate policies and procedures for domain names, and a lead delivery Web site. 10/99-5/00.
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Script Werx
--Created all user documentation and a Web site for this software product used to write film and video scripts. http://www.scriptwerx.com. 1992-present.
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Carlson Marketing Group
--Writer on projects ranging from proposals to direct mail to Ride & Drive tours, primarily for Mazda, including standing in as a creative director. 1992-1993.
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Maritz Performance Improvement
--Writer on a range of projects, primarily writing proposals, video scripts and elements for live events. 1989-1994; 1999-2000.
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Visual Services Inc. (VSI)
--Writer on projects ranging from product introduction video scripts to an owner's guide, primarily for Hyundai and Lexus. 1989-1994.
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Trammell Crow
--Leasing video for The Citadel, a mixed retail and business park south of Los Angeles. 1994.
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City of Los Angeles
--Call for entries video for an urban design competition, featuring Ray Bradbury. 1989.
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Ahmanson Commercial Development
--Leasing video for the Pasadena Towers office building and retail complex. 1989.
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Four Seasons Hotel
--Marketing video for their Newport resort, targeted to meeting planners and travel agents. 1988.
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