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Scriptwriting for High-Impact Videos
![]() (New Second Edition) By JOHN MORLEY * Publisher: iUniverse, Incorporated * Pub. Date: February 2008 * ISBN-13: 9780595449385 * 325pp Purchase from Barnes & Nobel Purchase from Amazon Jump to: Table of Contents — Preface ![]()
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It’s not the glitz on the screen but the impact on the audience that’s the measure of an informational program. This book will help writers strengthen that impact by showing them how to make the best use of their time and creativity. It suggests hundreds of ideas that can be used as starting points and insightful touches. It covers all of the analytical and creative decisions that add up to an effective script for a video.
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Chapter 1 provides a background, history and overview of the realities of the current market. Chapters 2 through 9 present a step-by-step process for taking a project from initial needs analysis to a completed script. The creative process is at best organic and the creation of video presentations requires the balancing of several interconnected, shifting variables. In this book the process is made as linear as possible and steps are grouped into specific training areas—while still allowing for contingencies of content, application, creative approach and working situation. Chapter 10 provides advice on finding employment and reviews the major legal, ethical and career decisions faced by a scriptwriter.The Profession as It's Currently Being Practiced This book describes the realities of human frailties, time pressure and budgetary limitations rather than a rigid process for idealized situations. It prepares the reader for situations in which clients, content experts and even colleagues may not agree on—or even be aware of—accepted conventions. The ideas and techniques presented are based on over two decades of experience during which no two projects were alike and none was ideal. ![]() ![]() |
Case Studies
Following its own advice—to show rather than tell—the text illustrates every major point by applying it to both of two case studies. This approach gives the reader a constant frame of reference as each new step builds on previous steps. The finished scripts for the case studies—a voice-over narration and a dramatization—are included in the Appendix. ![]()
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A Tool for Working Writers More than a good how-to textbook; this is also a reference source that can be used often—for ideas to blast past writer’s block, for help with selling words and ideas to clients and colleagues, and for insight into a process that keeps making more sense the better it’s understood and the more it’s practiced. About The Author John Morley's been there. From working on staff in university video studios to freelancing for Fortune 500 companies. Along the way, over 300 of his video scripts have been produced. He has taught scriptwriting in corporate seminars and at the university level, and developed scriptwriting software used by thousands of writers. ![]() ![]() ![]() ![]()
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Table of Contents
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1. REALITIES OF THE MARKETPLACE, 1 The Invisible Giant, 1
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4. PACKAGING IDEAS, 97
Creative Treatment, 97 (top of page)
5. SEVEN STRATEGIES FOR IMPROVING ANY TREATMENT,
116
1. Create an Emotional Experience, 1166. STRUCTURE and Format, 130 Format Templates, 131 (top of page)
7. DRAMATIZATIONS, 177
The Power of Examples, 1798. ON TO SCRIPTING, 196 Pitching the Creative Treatment, 1969. PICTURES AND WORDS, 211 Thinking Visually, 21110. LIFE IN THE FOODCHAIN, 241 The Corporate Environment, 241APPENDIX, 265 Research Questions, 266About the Author, 305 Index, 307
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